IEEE - Institute of Electrical and Electronics Engineers, Inc. - A Study on the Determinants of Consumer's Atittude to IB Adoption: An Extended Research Based on TPB Model

2010 International Conference on E-Business and E-Government (ICEE)

Author(s): Wang Wenchao
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 May 2010
Conference Location: Guangzhou, China, China
Conference Date: 7 May 2010
Page(s): 3,013 - 3,016
ISBN (CD): 978-0-7695-3997-3
ISBN (Electronic): 978-1-4244-6647-4
DOI: 10.1109/ICEE.2010.760
Regular:

With the fast development of IT, Internet Banking(IB) has become an important component of our daily life, and the research on IB consumer behavior has also become a hotspot in both theoretical... View More

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