IEEE - Institute of Electrical and Electronics Engineers, Inc. - 3G Based Mobile Internet in China: A Service Marketing Research

2010 International Conference on Management and Service Science (MASS 2010)

Author(s): Xin-ren Bao
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 August 2010
Conference Location: Wuhan, China, China
Conference Date: 24 August 2010
Page(s): 1 - 5
ISBN (CD): 978-1-4244-5326-9
ISBN (Paper): 978-1-4244-5325-2
DOI: 10.1109/ICMSS.2010.5578347
Regular:

The implementation of 3g has brought great business opportunities to China. But few scholars have focused on the service marketing of mobile internet in China. This paper first points out the... View More

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