IEEE - Institute of Electrical and Electronics Engineers, Inc. - Research and Analysis on Operation Mode of a Personal Brand of Chinese Sports Star

2010 International Conference on Management and Service Science (MASS 2010)

Author(s): Hu Xiaohua ; Yang Songling
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 August 2010
Conference Location: Wuhan, China, China
Conference Date: 24 August 2010
Page(s): 1 - 3
ISBN (CD): 978-1-4244-5326-9
ISBN (Paper): 978-1-4244-5325-2
DOI: 10.1109/ICMSS.2010.5578173
Regular:

With the constant development of world sports and economy, the larger market value of sports stars' personal brands have displayed. In our country, we have created our own stars' brands such as... View More

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