IEEE - Institute of Electrical and Electronics Engineers, Inc. - The Mechanism Analysis on the Impact of Entrepreneur Reputation to the Consumers' Purchasing Behaviors

2010 International Conference on Management and Service Science (MASS 2010)

Author(s): Huang Jing ; Tong Zelin
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 August 2010
Conference Location: Wuhan, China, China
Conference Date: 24 August 2010
Page(s): 1 - 4
ISBN (CD): 978-1-4244-5326-9
ISBN (Paper): 978-1-4244-5325-2
DOI: 10.1109/ICMSS.2010.5578170
Regular:

In the era of commodity economy in which buyer's market is increasingly popular, the consumers have more choices when they want to purchase some products or services, and even the entrepreneur... View More

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