IEEE - Institute of Electrical and Electronics Engineers, Inc. - Cluster Brand, Leading Corporate Brand and Brand Development of Small and Medium Sized Enterprises

2010 International Conference on Management and Service Science (MASS 2010)

Author(s): Yu Wei Zeng ; Lin Ming
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 August 2010
Conference Location: Wuhan, China, China
Conference Date: 24 August 2010
Page(s): 1 - 5
ISBN (CD): 978-1-4244-5326-9
ISBN (Paper): 978-1-4244-5325-2
DOI: 10.1109/ICMSS.2010.5578164
Regular:

This paper applies the structural equation model to discuss the links between cluster brand, leading corporate brand and brand development of Chinese Small and Medium Sized Enterprises, and... View More

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