IEEE - Institute of Electrical and Electronics Engineers, Inc. - Study on Customer Loyalty and Influential Factors in Mobile Telecommunications

2010 International Conference on Management and Service Science (MASS 2010)

Author(s): Qining Lin ; Yan Wan ; Feng Pu
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 August 2010
Conference Location: Wuhan, China, China
Conference Date: 24 August 2010
Page(s): 1 - 4
ISBN (CD): 978-1-4244-5326-9
ISBN (Paper): 978-1-4244-5325-2
DOI: 10.1109/ICMSS.2010.5577650
Regular:

Customer loyalty is very important to telecommunication operators, and this paper intends to find out the influential factors of customer loyalty for mobile services. The paper first clarifies the... View More

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