IEEE - Institute of Electrical and Electronics Engineers, Inc. - The Effect of Perceived Quality and Value in Brand Love

2010 International Conference on Management and Service Science (MASS 2010)

Author(s): Defeng Yang
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 August 2010
Conference Location: Wuhan, China, China
Conference Date: 24 August 2010
Page(s): 1 - 3
ISBN (CD): 978-1-4244-5326-9
ISBN (Paper): 978-1-4244-5325-2
DOI: 10.1109/ICMSS.2010.5577615
Regular:

Brand love is one of useful constructs and concepts. For understanding the brand love's forming mechanisms, this article empirically explores the effect of perceived quality and value on brand... View More

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