IEEE - Institute of Electrical and Electronics Engineers, Inc. - Research on the Factors Influencing the Customer Knowledge Value

2010 International Conference on Management and Service Science (MASS 2010)

Author(s): Wang Huangjuan ; Yang Jifang ; Cheng Aiwu
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 August 2010
Conference Location: Wuhan, China, China
Conference Date: 24 August 2010
Page(s): 1 - 4
ISBN (CD): 978-1-4244-5326-9
ISBN (Paper): 978-1-4244-5325-2
DOI: 10.1109/ICMSS.2010.5577436
Regular:

Customer knowledge value is becoming increasingly recognized as an important part of customer assets, which has got more and more attention to domestic and foreign scholars. This paper proposed to... View More

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