IEEE - Institute of Electrical and Electronics Engineers, Inc. - The Effects of Market Orientation on Performance in Property Service Industry

2010 International Conference on Management and Service Science (MASS 2010)

Author(s): Chen Kai ; Wang Xiaofan
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 August 2010
Conference Location: Wuhan, China, China
Conference Date: 24 August 2010
Page(s): 1 - 4
ISBN (CD): 978-1-4244-5326-9
ISBN (Paper): 978-1-4244-5325-2
DOI: 10.1109/ICMSS.2010.5577191
Regular:

The effects of market orientation on the performance in property service enterprises have been examined by an empirical study. The popular scales have been adopted to measure the market... View More

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