IEEE - Institute of Electrical and Electronics Engineers, Inc. - Customer Experience Management Models: Perspectives from Environment, Psychology and Strategy

2010 International Conference on Management and Service Science (MASS 2010)

Author(s): Zhang Wenmin ; Sha Zhenquan ; Li Juan ; Wang Xiaoyu
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 August 2010
Conference Location: Wuhan, China, China
Conference Date: 24 August 2010
Page(s): 1 - 4
ISBN (CD): 978-1-4244-5326-9
ISBN (Paper): 978-1-4244-5325-2
DOI: 10.1109/ICMSS.2010.5577094
Regular:

Abstract-With ever-increasing competition, service providers seek to achieve a competitive advantage by aggressively designing, continuously innovating, and managing their customer experiences. In... View More

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