IEEE - Institute of Electrical and Electronics Engineers, Inc. - The Corporate Brand and Corporate Social Responsibility

2010 International Conference on Management and Service Science (MASS 2010)

Author(s): Wang Xiao
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 August 2010
Conference Location: Wuhan, China, China
Conference Date: 24 August 2010
Page(s): 1 - 3
ISBN (CD): 978-1-4244-5326-9
ISBN (Paper): 978-1-4244-5325-2
DOI: 10.1109/ICMSS.2010.5577069
Regular:

brands have become powerful tools for getting profit for corporattions, however, more and more corporate casualties make the brand confront with crisis, which includes environmental pollution,... View More

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