IEEE - Institute of Electrical and Electronics Engineers, Inc. - The Use of Visualization in the Context of Business Strategies: An Experimental Evaluation

2010 14th International Conference Information Visualisation (IV)

Author(s): Kernbach, S. ; Eppler, M.J.
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 July 2010
Conference Location: London, TBD, United Kingdom, United Kingdom
Conference Date: 26 July 2010
Page(s): 349 - 354
ISBN (Paper): 978-1-4244-7846-0
ISSN (Paper): 1550-6037
DOI: 10.1109/IV.2010.55
Regular:

An experiment was conducted to add empirical evidence whether the use of visualization is better than text in the communication of business strategies. Seventy-four managers who took part in an... View More

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