IEEE - Institute of Electrical and Electronics Engineers, Inc. - Mining browsing and purchasing behaviors of web users

2010 International Conference on Machine Learning and Cybernetics (ICMLC)

Author(s): Yue-Shi Lee ; Show-Jane Yen ; Chia-Hui Wang
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 July 2010
Conference Location: Qingdao, China, China
Conference Date: 11 July 2010
Volume: 5
Page(s): 2,647 - 2,652
ISBN (CD): 978-1-4244-6525-5
ISBN (Electronic): 978-1-4244-6527-9
ISBN (Paper): 978-1-4244-6526-2
DOI: 10.1109/ICMLC.2010.5580913
Regular:

Mining association rules is to discover associations among purchased items, which are valuable for cross-marketing, catalog design, add-on sales, store layout and customer segmentation. Mining web... View More

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