IEEE - Institute of Electrical and Electronics Engineers, Inc. - Applying a fuzzy measure to evaluate the service quantity of a convenient store

2010 International Conference on Machine Learning and Cybernetics (ICMLC)

Author(s): Shun-Jen Lai ; Ling-Ling Hsieh
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 July 2010
Conference Location: Qingdao, China, China
Conference Date: 11 July 2010
Volume: 5
Page(s): 2,372 - 2,376
ISBN (CD): 978-1-4244-6525-5
ISBN (Electronic): 978-1-4244-6527-9
ISBN (Paper): 978-1-4244-6526-2
DOI: 10.1109/ICMLC.2010.5580668
Regular:

There is a strong link between customer satisfaction and repurchase intention. Thus, the investigation of the overall customer satisfaction has important managerial implications. The weighted... View More

Advertisement