IEEE - Institute of Electrical and Electronics Engineers, Inc. - An Empirical Research of Online Flow and Customer Loyalty

2010 International Conference on Internet Technology and Applications (iTAP)

Author(s): Xue Jun
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 August 2010
Conference Location: Wuhan, China, China
Conference Date: 20 August 2010
Page(s): 1 - 4
ISBN (CD): 978-1-4244-5143-2
ISBN (Paper): 978-1-4244-5142-5
DOI: 10.1109/ITAPP.2010.5566584
Regular:

Flow is a kind of psychological experience which could be possibly obtained by people who focus on a particular activity. Based on Flow Theory, this paper establishes the flow of Online... View More

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