IEEE - Institute of Electrical and Electronics Engineers, Inc. - A Study on the Relationship Quality in Marketing Channels and Factors Affecting It

2010 International Conference on Internet Technology and Applications (iTAP)

Author(s): Wang Tao ; Li Hongliang ; Zhou Fangwen
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 August 2010
Conference Location: Wuhan, China, China
Conference Date: 20 August 2010
Page(s): 1 - 11
ISBN (CD): 978-1-4244-5143-2
ISBN (Paper): 978-1-4244-5142-5
DOI: 10.1109/ITAPP.2010.5566573
Regular:

Abstract- Relationship quality has been an indicator in the exchange relations of channel members. Trust, as well as satisfaction, has also been found as a crucial variable affecting the intention... View More

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