IEEE - Institute of Electrical and Electronics Engineers, Inc. - The Theory and Empirical Research of Services Marketing Measures Based on the Perceived Value

2010 International Conference on Internet Technology and Applications (iTAP)

Author(s): Jingdong Chen ; Jiao Xue
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 August 2010
Conference Location: Wuhan, China, China
Conference Date: 20 August 2010
Page(s): 1 - 4
ISBN (CD): 978-1-4244-5143-2
ISBN (Paper): 978-1-4244-5142-5
DOI: 10.1109/ITAPP.2010.5566558
Regular:

4C theory is proposed in a context of demand-oriented market, take customer satisfaction as the top priority pursuit. compare with 4P theory which is product-oriented, customer-oriented theory of... View More

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