IEEE - Institute of Electrical and Electronics Engineers, Inc. - Research on the application of data mining to customer relationship management in the mobile communication industry

2010 3rd IEEE International Conference on Computer Science and Information Technology (ICCSIT 2010)

Author(s): Gu Guifang ; He Youshi
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 July 2010
Conference Location: Chengdu, China, China
Conference Date: 9 July 2010
Volume: 2
Page(s): 597 - 599
ISBN (CD): 978-1-4244-5539-3
ISBN (Electronic): 978-1-4244-5540-9
ISBN (Paper): 978-1-4244-5537-9
DOI: 10.1109/ICCSIT.2010.5563538
Regular:

market competition of the domestic mobile communications industry is increasingly fierce, with more emphasis on customer-centered perfect customer relationship management and on that the explosive... View More

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