IEEE - Institute of Electrical and Electronics Engineers, Inc. - An integrated customer segmentation method for China's supermarkets

2010 IEEE International Conference on Service Operations and Logistics and Informatics (SOLI)

Author(s): Xinxin Bai ; Xi Xia ; Haifeng Wang ; Wenjun Yin ; Jin Dong
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 July 2010
Conference Location: QingDao, China, China
Conference Date: 15 July 2010
Page(s): 440 - 445
ISBN (CD): 978-1-4244-7117-1
ISBN (Electronic): 978-1-4244-7119-5
ISBN (Paper): 978-1-4244-7118-8
DOI: 10.1109/SOLI.2010.5551601
Regular:

For a customer-based supermarket, usually two types of data are available. One is demographic data, and the other is transactional data. Most of previous researchers and practitioners mainly focus... View More

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