IEEE - Institute of Electrical and Electronics Engineers, Inc. - Mobile Audience Measurements in User Experience Research

2010 IEEE Wireless Communications & Networking Conference (WCNC)

Author(s): Verkasalo, H.
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 April 2010
Conference Location: Sydney, Australia, Australia
Conference Date: 18 April 2010
Page(s): 1 - 6
ISBN (CD): 978-1-4244-6397-8
ISBN (Electronic): 978-1-4244-6398-5
ISBN (Paper): 978-1-4244-6396-1
ISSN (CD): 1525-3511
ISSN (Paper): 1525-3511
DOI: 10.1109/WCNC.2010.5506573
Regular:

Holistic, objective and precise data on mobile user behavior and experience are needed in today's product development and marketing activities. This article presents a framework for mobile... View More

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