IEEE - Institute of Electrical and Electronics Engineers, Inc. - Decipher the success stories of U.S advertising in China's market — To see the charm of traditional Chinese culture

2010 International Symposium on Computer, Communication, Control and Automation (3CA)

Author(s): Li Peng ; Zhou Daifang
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 May 2010
Conference Location: Tainan, Taiwan, Taiwan
Conference Date: 5 May 2010
Volume: 1
Page(s): 26 - 30
ISBN (CD): 978-1-4244-5567-6
ISBN (Electronic): 978-1-4244-5568-3
ISBN (Paper): 978-1-4244-5565-2
DOI: 10.1109/3CA.2010.5533835
Regular:

By analyzing the success stories of U.S advertising in Chinese market, this paper proposes that the transmission of U.S advertising in China's market is the result of implementation of the... View More

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