IEEE - Institute of Electrical and Electronics Engineers, Inc. - Classic brand across time and space the case analysis of world-famous brands L'Oreal Paris

2010 International Symposium on Computer, Communication, Control and Automation (3CA)

Author(s): Cai Conglie ; Zong Xujuan
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 May 2010
Conference Location: Tainan, Taiwan, Taiwan
Conference Date: 5 May 2010
Volume: 1
Page(s): 31 - 34
ISBN (CD): 978-1-4244-5567-6
ISBN (Electronic): 978-1-4244-5568-3
ISBN (Paper): 978-1-4244-5565-2
DOI: 10.1109/3CA.2010.5533821
Regular:

We'll to find out the real reason of its success through the analysis of world-famous brands L'Oreal Paris. Through the unique strategy, sword pointing extraordinary position, with the particular... View More

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