IEEE - Institute of Electrical and Electronics Engineers, Inc. - Benefits of e-CRM for financial services providers

2010 International Conference on Financial Theory and Engineering (ICFTE)

Author(s): Darajeh, M.R. ; Tahajod, M.
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 June 2010
Conference Location: Dubai, United Arab Emirates, United Arab Emirates
Conference Date: 18 June 2010
Page(s): 95 - 98
ISBN (Electronic): 978-1-4244-7759-3
ISBN (Paper): 978-1-4244-7757-9
DOI: 10.1109/ICFTE.2010.5499419
Regular:

Generally, Customer Relationship Management (CRM) is essential and vital function of customer oriented marketing. Its function includes gathering and accumulating customer -related information in... View More

Advertisement