IEEE - Institute of Electrical and Electronics Engineers, Inc. - Analysis of Smartphone User Behavior

2010 Ninth International Conference on Mobile Business & 2010 Ninth Global Mobility Roundtable

Author(s): Verkasalo, H.
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 June 2010
Conference Location: Athens, Greece, Greece
Conference Date: 13 June 2010
Page(s): 258 - 263
ISBN (CD): 978-0-7695-4084-9
ISBN (Electronic): 978-1-4244-7424-0
ISBN (Paper): 978-1-4244-7423-3
DOI: 10.1109/ICMB-GMR.2010.74
Regular:

Holistic, objective and precise data on mobile user behavior and experience are needed in today's product development and marketing activities. This article presents a framework for mobile... View More

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