IEEE - Institute of Electrical and Electronics Engineers, Inc. - Leveraging Social Grouping for Organizational Endorsement in Mobile Commerce Across Cultures: Transforming Outgroups into Ingroups

2010 Ninth International Conference on Mobile Business & 2010 Ninth Global Mobility Roundtable

Author(s): Choon Ling Sia ; Yani Shi ; Chuan-Hoo Tan ; Jie Wei ; Jinbi Yang ; Nan Wang
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 June 2010
Conference Location: Athens, Greece, Greece
Conference Date: 13 June 2010
Page(s): 487 - 492
ISBN (CD): 978-0-7695-4084-9
ISBN (Electronic): 978-1-4244-7424-0
ISBN (Paper): 978-1-4244-7423-3
DOI: 10.1109/ICMB-GMR.2010.11
Regular:

As a subset of e-commerce, m-commerce (mobile commerce) also faces problems of trust building. The limitation of mobile devices, such as screen size, privacy and safety problem, make it important... View More

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