IEEE - Institute of Electrical and Electronics Engineers, Inc. - Mining Social Networks for Viral Marketing Using Fuzzy Logic

2010 4th Asia Modelling Symposium (AMS 2010)

Author(s): Banerjee, S. ; Al-Qaheri, H. ; Hassanien, A.E.
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 May 2010
Conference Location: Kota Kinabalu, Malaysia, Malaysia
Conference Date: 26 May 2010
Page(s): 24 - 28
ISBN (CD): 978-0-7695-4062-7
ISBN (Electronic): 978-1-4244-7197-3
ISBN (Paper): 978-1-4244-7196-6
DOI: 10.1109/AMS.2010.18
Regular:

Viral marketing has been one of the favorite strategies for marketers to achieve deeper market penetration. As such, viral marketing like recommendation network based marketing depends on the... View More

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