IEEE - Institute of Electrical and Electronics Engineers, Inc. - Customer Relationship Management: Lifecycle of Predicting Customer Lifetime Value

2010 Second International Conference on Computer Research and Development (ICCRD)

Author(s): Lim Chia Yean ; Khoo, V.K.T.
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 May 2010
Conference Location: Kuala Lumpur, Malaysia, Malaysia
Conference Date: 7 May 2010
Page(s): 88 - 92
ISBN (Paper): 978-0-7695-4043-6
DOI: 10.1109/ICCRD.2010.24
Regular:

In more recent years, customer lifetime value(CLV) has been a popular research topic in the field of customer relationship management. Many models, methods and approaches have been used to predict... View More

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