IEEE - Institute of Electrical and Electronics Engineers, Inc. - Performance improvement by investing in internal marketing management

2010 IEEE International Conference on Management of Innovation & Technology (ICMIT 2010)

Author(s): Yu, Q. ; Barnes, B.R.
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 June 2010
Conference Location: Singapore, Singapore, Singapore
Conference Date: 2 June 2010
Page(s): 708 - 713
ISBN (Electronic): 978-1-4244-6567-5
ISBN (Paper): 978-1-4244-6565-1
ISBN (Online): 978-1-4244-6566-8
DOI: 10.1109/ICMIT.2010.5492731
Regular:

Building on the notion that employee satisfaction and motivation have long since been recognized as a key attribute in management discourse, this paper investigates how internal marketing can be... View More

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