IEEE - Institute of Electrical and Electronics Engineers, Inc. - Evaluating Customer Value of B2C Companies by Using FAHP

2010 2nd International Conference on E-business and Information System Security (EBISS)

Author(s): Shouming Chen ; Hui Yang ; Tao Jian
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 May 2010
Conference Location: Wuhan, China, China
Conference Date: 22 May 2010
Page(s): 1 - 4
ISBN (Electronic): 978-1-4244-5895-0
ISBN (Paper): 978-1-4244-5893-6
DOI: 10.1109/EBISS.2010.5473519
Regular:

Along with the development of electronic information technology, electronic ecommerce grows rapidly. The evaluation of customer value of B2C electronic commerce companies is a multiple-criteria... View More

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