IEEE - Institute of Electrical and Electronics Engineers, Inc. - Study on the marketing measures based on customer value

2010 2nd IEEE International Conference on Information Management and Engineering (ICIME)

Author(s): Jingdong Chen ; Wei Han
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 April 2010
Conference Location: Chengdu, China, China
Conference Date: 16 April 2010
Page(s): 199 - 202
ISBN (CD): 978-1-4244-5265-1
ISBN (Paper): 978-1-4244-5263-7
DOI: 10.1109/ICIME.2010.5478207
Regular:

The present stage, effectively upgrading the customer value has become the most important means in market competition for enterprises, and increasing customer value needs to take a series of... View More

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