IEEE - Institute of Electrical and Electronics Engineers, Inc. - The study on the application of marketing information system

2010 2nd IEEE International Conference on Information Management and Engineering (ICIME)

Author(s): Zhang Zhongke
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 April 2010
Conference Location: Chengdu, China, China
Conference Date: 16 April 2010
Page(s): 428 - 431
ISBN (CD): 978-1-4244-5265-1
ISBN (Paper): 978-1-4244-5263-7
DOI: 10.1109/ICIME.2010.5478131
Regular:

Now, as the linkage between the company and the market environment, the marketing information system (MIS) has played an important role in the company decision-making and business operation... View More

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