IEEE - Institute of Electrical and Electronics Engineers, Inc. - Innovation strategy in crisis: A case study of Hangzhou Tower Shopping Center

2010 2nd IEEE International Conference on Information Management and Engineering (ICIME)

Author(s): Yongquan Hu ; Shukun Zhao
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 April 2010
Conference Location: Chengdu, China, China
Conference Date: 16 April 2010
Page(s): 487 - 491
ISBN (CD): 978-1-4244-5265-1
ISBN (Paper): 978-1-4244-5263-7
DOI: 10.1109/ICIME.2010.5477988
Regular:

Global financial crisis has produced a direct and significant impact on retailers. This paper made a case study on the innovation strategy of Hangzhou Tower Shopping Center in the context of... View More

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