IEEE - Institute of Electrical and Electronics Engineers, Inc. - The theory and empirical research of the impact of product situational analysis on product differentiation

2010 2nd IEEE International Conference on Information Management and Engineering (ICIME)

Author(s): Jingdong Chen ; Yilin Hu
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 April 2010
Conference Location: Chengdu, China, China
Conference Date: 16 April 2010
Page(s): 207 - 211
ISBN (CD): 978-1-4244-5265-1
ISBN (Paper): 978-1-4244-5263-7
DOI: 10.1109/ICIME.2010.5477924
Regular:

As the gradual coming of the commercial value age, when the differentiation as the core in product marketing is the key to business success. However the traditional marketing environment analysis... View More

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