IEEE - Institute of Electrical and Electronics Engineers, Inc. - Research on the strategic adjustments of McDonald's

2010 2nd IEEE International Conference on Information Management and Engineering (ICIME)

Author(s): Bi Xiao-qing ; Zhou Nan ; Zhou Qing-xiang
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 April 2010
Conference Location: Chengdu, China, China
Conference Date: 16 April 2010
Page(s): 425 - 428
ISBN (CD): 978-1-4244-5265-1
ISBN (Paper): 978-1-4244-5263-7
DOI: 10.1109/ICIME.2010.5477734
Regular:

The pursuit of enterprise value maximization and profit maximization are the eternal theme of enterprises, however, successful strategic management is not unalterable with the different stages of... View More

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