IEEE - Institute of Electrical and Electronics Engineers, Inc. - Strategy for building initial trust in B2C electronic commerce

2010 2nd International Conference on Networking and Digital Society (ICNDS)

Author(s): Liefa Liao ; Kanliang Wang
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 May 2010
Conference Location: Wenzhou, China, China
Conference Date: 30 May 2010
Volume: 1
Page(s): 282 - 285
ISBN (Paper): 978-1-4244-5162-3
DOI: 10.1109/ICNDS.2010.5479135
Regular:

this paper analysis the trust building issues and trust information presence which Internet stores provide in order to increase consumer initial trust belief. Based on models of trust from... View More

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