IEEE - Institute of Electrical and Electronics Engineers, Inc. - Evaluation of E-Commerce Service Quality Using the Analytic Hierarchy Process

2010 Intl Conf on Innovative Computing & Communication and 2010 Asia-Pacific Conf on Information Technology & Ocean Engineering, (CICC-ITOE)

Author(s): Yanggang Yu
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 January 2010
Conference Location: Macao, China, China
Conference Date: 30 January 2010
Page(s): 123 - 126
ISBN (Electronic): 978-1-4244-5635-2
ISBN (Paper): 978-1-4244-5634-5
DOI: 10.1109/CICC-ITOE.2010.39
Regular:

The purpose of this paper is to develop an analytic hierarchy process (AHP) approach to measure service quality in e-commerce environments. First, an e-commerce service quality (ESQ) index system... View More

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