IEEE - Institute of Electrical and Electronics Engineers, Inc. - Evaluation of the Relationship Between Electronic-Marketing and Market-Driven Companies

2010 International Conference on e-Education, e-Business, e-Management, and e-Learning, (IC4E)

Author(s): E. Asgharizadeh ; A. Ekhlassi ; P. Toloei
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 January 2010
Conference Location: Sanya, China
Conference Date: 22 January 2010
Page(s): 168 - 172
ISBN (Electronic): 978-1-4244-5681-9
ISBN (Paper): 978-1-4244-5680-2
DOI: 10.1109/IC4E.2010.143
Regular:

The aim of this paper is to show the relationship between e-marketing and market driven companies. Market driven companies have previously been referred to as ¿market-oriented companies¿ in the... View More

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