IEEE - Institute of Electrical and Electronics Engineers, Inc. - Avatar-Based Innovation: Consequences of the Virtual Co-Creation Experience

2010 43rd Hawaii International Conference on System Sciences (HICSS)

Author(s): Kohler, T. ; Fueller, J. ; Stieger, D. ; Matzler, K.
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 January 2010
Conference Location: Honolulu, Hawaii, USA, USA
Conference Date: 5 January 2010
Page(s): 1 - 11
ISBN (Electronic): 978-1-4244-5510-2
ISBN (Paper): 978-1-4244-5509-6
ISSN (Paper): 1530-1605
DOI: 10.1109/HICSS.2010.78
Regular:

Virtual worlds, such as the prominent Second Life (SL), offer unprecedented opportunities for companies to tap the innovative potential of consumers and consumer communities. Despite the... View More

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