IEEE - Institute of Electrical and Electronics Engineers, Inc. - Empirical studies of new product diffusion under uncertainty

2016 IEEE International Conference on Industrial Engineering and Engineering Management (IEEM)

Author(s): J. Venkateswaran ; S. Paul ; R. Vidyadhar ; C. S. Solanki ; N. C. Narayanan
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 December 2016
Conference Location: Bali, Indonesia
Conference Date: 4 December 2016
Page(s): 822 - 826
ISBN (Electronic): 978-1-5090-3665-3
ISBN (USB): 978-1-5090-3664-6
ISSN (Electronic): 2157-362X
DOI: 10.1109/IEEM.2016.7797991
Regular:

The operational dynamics arising out of the diffusion of solar lamps (a new product) in rural India has been discussed in this paper. Empirical evidence is provided to show that the shortage of... View More

Advertisement