IEEE - Institute of Electrical and Electronics Engineers, Inc. - Profit maximization for viral marketing in Online Social Networks

2016 IEEE 24th International Conference on Network Protocols (ICNP)

Author(s): Jing Tang ; Xueyan Tang ; Junsong Yuan
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 November 2016
Conference Location: Singapore, Singapore
Conference Date: 8 November 2016
Page(s): 1 - 10
ISBN (Electronic): 978-1-5090-3281-5
DOI: 10.1109/ICNP.2016.7784445
Regular:

Information can be disseminated widely and rapidly through Online Social Networks (OSNs) with "word-of-mouth" effects. Viral marketing is such a typical application in which new products or... View More

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