IEEE - Institute of Electrical and Electronics Engineers, Inc. - Intelligent reputation scoring in social networks: Use case of brands of smartphones

2016 11th International Conference on Intelligent Systems: Theories and Applications (SITA)

Author(s): Mouna El Marrakchi ; Hicham Bensaid ; Mostafa Bellafkih
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 October 2016
Conference Location: Mohammedia, Morocco
Conference Date: 19 October 2016
Page(s): 1 - 6
ISBN (Electronic): 978-1-5090-5781-8
ISSN (Electronic): 2378-2536
DOI: 10.1109/SITA.2016.7772261
Regular:

Reputation management in social media has become crucial for firms that want to improve their brand's image and master the impact of harmful events. This is why many companies are making important... View More

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