IEEE - Institute of Electrical and Electronics Engineers, Inc. - Predicting Customer Lifetime Value through Data Mining Technique in a Direct Selling Company

2016 International Conference on Industrial Engineering, Management Science and Applications (ICIMSA)

Author(s): Arsie P. Mauricio ; John Michael M. Payawal ; Maida A. Dela Cueva ; Venusmar C. Quevedo
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 May 2016
Conference Location: Jeju, South Korea
Conference Date: 23 May 2016
Page(s): 1 - 5
ISBN (Electronic): 978-1-5090-1671-6
DOI: 10.1109/ICIMSA.2016.7504027
Regular:

The Direct Selling Industry in the Philippines is continuously growing as more people become direct sellers. With this, the ability of direct selling companies to manage its sellers will be a... View More

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