IEEE - Institute of Electrical and Electronics Engineers, Inc. - A new method for determination of effective criteria to evaluate electronic trust (E-Trust) of online customers

2016 Second International Conference on Web Research (ICWR)

Author(s): Seyed Hamed Jafarpour ; Azam Andalib
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 April 2016
Conference Location: Tehran, Iran
Conference Date: 27 April 2016
Page(s): 54 - 59
ISBN (Electronic): 978-1-5090-2166-6
DOI: 10.1109/ICWR.2016.7498446
Regular:

Electronic business (E-business) and increasing advances and growth of its risk have resulted in the fact that marketers pay so much attention to the trust, satisfaction and loyalty of customers... View More

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