IEEE - Institute of Electrical and Electronics Engineers, Inc. - Revenue maximization by viral marketing: A social network host's perspective

2016 IEEE 32nd International Conference on Data Engineering (ICDE)

Author(s): Arijit Khan ; Benjamin Zehnder ; Donald Kossmann
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 May 2016
Conference Location: Helsinki, Finland
Conference Date: 16 May 2016
Page(s): 37 - 48
ISBN (Electronic): 978-1-5090-2020-1
DOI: 10.1109/ICDE.2016.7498227
Regular:

We study the novel problem of revenue maximization of a social network host that sells viral marketing campaigns to multiple competing campaigners. Each client campaigner informs the social... View More

Advertisement