IEEE - Institute of Electrical and Electronics Engineers, Inc. - A comparative investigation of the impact of e-marketing competitive strategies on e-loyalty with focusing on Porter's model

2016 10th International Conference on e-Commerce in Developing Countries, with Focus on e-Tourism (ECDC)

Author(s): Majid Mohammad Shafiee ; Reyhane Haghighizade ; Shirin Rahimzadeh
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 April 2016
Conference Location: Isfahan, Iran
Conference Date: 15 April 2016
Page(s): 1 - 8
ISBN (Electronic): 978-1-5090-2172-7
DOI: 10.1109/ECDC.2016.7492966
Regular:

Nowadays, in the goods and services market, retaining existing customers is more profitable than attracting new customers. Since latter costs more than the former, having loyal customers is now a... View More

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