IEEE - Institute of Electrical and Electronics Engineers, Inc. - Application of dynamic neural network for prediction of advertisement clicks

2016 Open Conference of Electrical, Electronic and Information Sciences (eStream)

Author(s): Vita Jaseviciute ; Darius Plonis ; Arturas Serackis
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 19 April 2016
Conference Location: Vilnius, Lithuania
Conference Date: 19 April 2016
Page(s): 1 - 4
ISBN (Electronic): 978-1-5090-1516-0
DOI: 10.1109/eStream39242.2016.7485928
Regular:

Paper focuses on the optimization of the advertising and other additional costs for the small business ecommerce web sites. The aim of this paper was to propose a dynamic neural network based... View More

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