IEEE - Institute of Electrical and Electronics Engineers, Inc. - Mining and Visualizing Social Data to Inform Marketing Decisions

2016 IEEE 30th International Conference on Advanced Information Networking and Applications (AINA)

Author(s): Jerome Treboux ; Fabian Cretton ; Florian Evequoz ; Anne Le Calve ; Dominique Genoud
Sponsor(s): IEEE Tech. Comm. Distrib. Process.
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 March 2016
Conference Location: Crans-Montana, Switzerland
Conference Date: 23 March 2016
Page(s): 66 - 73
ISBN (CD): 978-1-5090-1857-4
ISBN (Electronic): 978-1-5090-1858-1
ISSN (Paper): 1550-445X
DOI: 10.1109/AINA.2016.130
Regular:

Most of today's commercial companies heavily rely on social media and community management tools to interact with their clients and analyze their online behaviour. Nonetheless, these tools still... View More

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