IEEE - Institute of Electrical and Electronics Engineers, Inc. - Online Trust: An International Study of Subjects' Willingness to Shop at Online Merchants, Including the Effects of Promises and of Third Party Guarantees

2016 49th Hawaii International Conference on System Sciences (HICSS)

Author(s): Eric K. Clemons ; Josh Wilson ; Christian Matt ; Thomas Hess ; Fei Ren ; Fujie Jin
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 January 2016
Conference Location: Koloa, HI, USA
Conference Date: 5 January 2016
Page(s): 5,220 - 5,229
ISBN (Electronic): 978-0-7695-5670-3
ISSN (Paper): 1530-1605
DOI: 10.1109/HICSS.2016.646
Regular:

Significant differences exist among consumers' online shopping behavior in different international markets. This paper compares consumer behavior in four different markets: (1) The US, the largest... View More

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