IEEE - Institute of Electrical and Electronics Engineers, Inc. - Crowdfunding in the Development of Social Media Fanbase -- Case Study of Two Competing Ecosystems

2016 49th Hawaii International Conference on System Sciences (HICSS)

Author(s): Jari Jussila ; Karan Menon ; Raghava Rao Mukkamala ; Lester Allan Lasrado ; Abid Hussain ; Ravi Vatrapu ; Hannu Karkkainen ; Jukka Huhtamaki
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 January 2016
Conference Location: Koloa, HI, USA
Conference Date: 5 January 2016
Page(s): 4,495 - 4,504
ISBN (Electronic): 978-0-7695-5670-3
ISSN (Paper): 1530-1605
DOI: 10.1109/HICSS.2016.559
Regular:

The aim of the explorative study is to understand the role of crowdfunding in the development of the fanbase using data from two recent cases of competing business ecosystems. We conducted an... View More

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