IEEE - Institute of Electrical and Electronics Engineers, Inc. - The Salesperson's Use of Global Customer Relationship Management Systems

2016 49th Hawaii International Conference on System Sciences (HICSS)

Author(s): Minna Rollins ; Mika Gabrielsson
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 January 2016
Conference Location: Koloa, HI, USA
Conference Date: 5 January 2016
Page(s): 4,223 - 4,230
ISBN (Electronic): 978-0-7695-5670-3
ISSN (Paper): 1530-1605
DOI: 10.1109/HICSS.2016.524
Regular:

We explore the factors affecting sales people's use of global Customer Relationship Management (CRM) systems. Previous research focusing on global CRM has largely explored the macro level issues... View More

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